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Cliff Edwards specializes in providing valuable support to leaders, teachers, coaches and other professionals - particularly those involved in transformational, personal development, or spiritual fields. With a highly attuned ability to listen for the deepest essence of what is said and a direct yet light-hearted approach, he provides a safe environment for clients to overcome obstacles to become more fully expressed and successful in both their work and personal lives. Cliff has the certainty, clarity and experience to fearlessly take clients quickly and compassionately into the very heart of their most profound challenges to transform their limitations into assets and achieve breakthrough results. He is an expert in assisting clients to improve relationships of all sorts through more clear and effective communications.
Often portrayed by Debbie Ford as “the reason the Ford Institute for Integrative Coaching exists”, Cliff is a living example of what’s possible through committed use of the ideas and concepts of Integrative Coaching. Since meeting Debbie in 1996, he has been deeply involved with shadow work and the continuing process of evolution and transformation. Inspired and empowered by the changes in his own life, Cliff trained as a personal coach and built a successful coaching business combining Debbie’s transformative ideas and processes with the support structures of personal coaching. In doing so he began to envision the possibility of training others and in 2000, helped to found the Institute. As a staff member, key trainer and coach since that time, Cliff has been one of the primary architects and developers of the powerful and life-changing coaching methodologies, training structures and emotional education programs offered by the Institute.
Prior to coaching professionally, Cliff spent countless hours guiding and assisting people through life issues as a group facilitator, licensed minister, and spiritual counselor. Having also worked as a social services professional, in custom art framing, retail management and as owner of a corporate legal support services company, Cliff brings a wide variety of life experience and knowledge to every interaction. Now as a professional coach and trainer for over 12 years, he has found his true passion in supporting others to become boldly self-expressed and attain the success and happiness they desire.
Cliff is a member of the International Coaches Federation (ICF) and has served on the local boards of both the ICF and the Professional Coaches and Mentors Association. He lives in San Diego, California with his wife Loree and their two cats. He has achieved the rank of 2nd degree black belt in Tang Soo Do Karate. When he isn’t engaged in coaching or teaching, he can often be found walking, biking or enjoying food and laughter with family and friends.
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